The World Has Changed-Deal With It

     Staying in a nice hotel for a Conference this weekend. Hotel was nice enough to provide a bottle of water on the night stand. But wait! Sign on it says if I drink it there will be a $5.95 charge on my hotel bill. The world has changed. People expect more and they don't want to be nickel and dimed to death. In my opinion the hotel would be better off not providing the water. I still remember renting a car from National in Albany, New York and being given two free cold bottles of water and the woman coming to the vehicle to explain all the little features that change on cars that those of us who rent cars all the time have to take a moment to figure out (radio controls, headlights, trunk release, adjusting seats etc.). Other things being equal I will rent again from National.
     Unfortunately it looks like this hotel belongs with our school system that still thinks teaching our children to memorize things they can look up in 30 seconds on their phone and the US Postal Service that lost $8.5 billion this year providing the same six day  a week delivery that they did when the world depended on snail mail and used it in great volume.
     The world has changed. Deal with it. You and your business need to evolve or die.